To be the leading real estate development company in providing quality, innovations of products and services for customers in all target segments.
Product and Service Quality
- Create long-term competitive advantage by focusing on best quality of products and services for customers in all target segments.
- Focus on the innovations of new products and services that accurately respond to customer needs.
Work Life Quality
- Create work environment and culture, as well as improve employee benefits to achieve maximum performance.
- Operate legally with transparency that can be monitored at every stage.
- Support and encourage employees to develop their potentials in various fields in accordance with their responsibilities.
- Social quality of the project: Focus on pleasant and environmental friendly living place, as well as providing convenience and safety for customers.
- Social quality of the surrounding community: Support and be responsible for surrounding communities where the company and its subsidiaries operate, as well as general society.
- Improve efficiency of company’s operation and investment in order to achieve a sustainable growth in profitability.