Vision & Mission



Vision

To be the leading real estate development company in providing quality, innovations of products and services for customers in all target segments.

Mission

Product and Service Quality

  • Create long-term competitive advantage by focusing on best quality of products and services for customers in all target segments.
  • Focus on the innovations of new products and services that accurately respond to customer needs.

Work Life Quality

  • Create work environment and culture, as well as improve employee benefits to achieve maximum performance.

Personnel

  • Operate legally with transparency that can be monitored at every stage.
  • Support and encourage employees to develop their potentials in various fields in accordance with their responsibilities.

Social Quality

  • Social quality of the project: Focus on pleasant and environmental friendly living place, as well as providing convenience and safety for customers.
  • Social quality of the surrounding community: Support and be responsible for surrounding communities where the company and its subsidiaries operate, as well as general society.

Investment Quality

  • Improve efficiency of company’s operation and investment in order to achieve a sustainable growth in profitability.