Company's Business


Quality Houses Public Company Limited operates real estate development for sales and rent business, head quartered at the 6th and 7th Floor of Q. House Lumpini Building, No. 1 South Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120, under Public Company Limited Registration No. 131
Telephone Number : 0-2677-7000
Facsimile Number : 0-2677-7003
Website “www.qh.co.th
As of 31 December 2016, the Company has a registered capital of Baht 10,714,426,091, paid-up capital of Baht 10,714,381,645 as 10,714,381,645 ordinary shares at a par value of Baht 1.


1 Company History, Significant Changes and Developments

The Company’s history, significant changes and developments are summarized as follows;

Year 1983
  • The Company was incorporated on October 21,1983 with an initial registered capital of Baht 1.0 million with a primary objective to provide one-stop, integrated construction services for housing projects on customers’ plots of land;
Year 1990
  • The Company began operating the business of real estate development for rent, divided into 2 categories: serviced apartments for rent and office buildings for rent
Year 1991
  • On September 11, 1991, the Company was listed on the Stock Exchange of Thailand
Year 1992
  • The Company began operating the business of land and houses for sales
Year 1993
  • The Company was transformed into a Public Company on June 28, 1993
Year 1997
  • The Company encountered business difficulties during Thailand’s financial crisis
Year 1999
  • The Company entered into debt restructuring agreements with commercial banks and financial institutions and was able to satisfactorily comply with the terms and conditions of the agreements. Later in 2005, the Company was able to repay the full amount of loans according to the agreements
Year 2001
  • The Company increased its capital and offered 20% of its total shares or Baht 812.0 million to the Government of Singapore Investment Corporation Pte Ltd. (GIC)
Year 2006
  • The Company and its subsidiaries sold the properties together with the related equipment, and/or gave the leasehold rights, and/or transferred the property leasehold rights for 2 office buildings, namely, Q.House Ploenjit and Q.House Lumpini, to the Quality Houses Leasehold Property Fund (QHPF). The transaction was approved by the Securities and Exchange Commission (SEC) on December 7, 2006. The Company also invested 204.5 million units, equating to 25.66%, worth Baht 2,045.1 million in the property fund.

    Furthermore, the Fund Manager appointed Q.H. International Co., Ltd., a subsidiary of the Company, to be the property manager of such properties for 5 years with an option to renew the contract for not exceeding 5 years each
Year 2012
  • The Company and its subsidiaries sold the properties together with related equipment and/or gave the leasehold rights and/or transferred the property leasehold rights for 3 hotel projects, i.e. the Centre Point Hotel Pratunam, the Centre Point Hotel Sukhumvit 10 and the Centre Point Hotel Chidlom, to the Quality Houses Hotel and Residence Freehold and Leasehold Property Fund (QHHR) ("The Fund"). The transaction was approved by the Securities and Exchange Commission (SEC) on July 2, 2012. The Company also invested 105.28 million units, equating to 31.33%, worth Baht 1,050.28 million in The Fund.

    After invested in those properties, QHHR was set to offer for rent or for lease the properties under its ownership and possession, and all of whose leasehold rights it has been granted, to Centre Point Hospitality Co., Ltd., a 100% wholly owned subsidiary of the Company.

    The Centre Point Hospitality Co., Ltd. then appointed Q.H. International Co., Ltd., a 100% wholly owned subsidiary of the Company, to manage the hotels and serviced apartments over the period of 3 years and the contract can be renewal with an option to renew the contract for not exceeding 3 years each.

2 Shareholding Structure of the Company

2.1 Overview of Business Operations of the Company, Subsidiaries and Associated Companies

Quality Houses Public Company Limited, its subsidiaries and associated companies operates real estate development for sales and rent business, jointly invests in other companies and property funds, which could be summarized as follows

  1. Land and houses for sales
  2. Condominium units for sales
  3. Hotel business
  4. Office building for rent
  5. Property management for rental properties including hotels, serviced apartments, rental office buildings and rental residential projects
  6. Investment business

(Details as per Marketing and Competition Section 1 “Nature of Products and Services”, Sub-section (a) to (d).)


2.2 Structure of Shareholding (of the Company)



Notes:1/

The remaining 85.85% of shares of Harbour View Corporation which are not identified as persons with potential conflicts are as follows

  1. Glory Star 23.63%
  2. IPEM 31.83%
  3. RGR 30.39%

The Company has the policy to segregate the operations of the Company, its subsidiaries and associated company is summarized as follows,


2.2.1 Subsidiaries

The Company has invested in 13 subsidiaries as follows,

  1. The Confidence Co., Ltd. : 100% of its shares are held by Casa Ville Co., Ltd., (which is a subsidiary that the Company holds 100% of shares). At present, The Confidence Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units for sales;
  2. Q.H. Management Co., Ltd. : The Company holds 80.58% of its shares, while the remaining portion of 19.42%, is held by The Confidence Co., Ltd. At present, Q.H. Management Co., Ltd. is conducting the business of public utility management particularly for the housing projects of the Company and its subsidiaries;
  3. Casa Ville Co., Ltd. : The Company holds 100% of its shares. At present, Casa Ville Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units for sales;
  4. Q.H. International Co., Ltd. : The Company holds 100% of its shares. At present, Q.H. International Co., Ltd. is conducting the business of residential building, hotel and office building for rent management and making investments in various companies;
  5. Q.H. International (BVI) Co., Ltd. : 100% of its shares is held by Q.H. International Co., Ltd. At present, Q.H. International (BVI) Co., Ltd. is conducting investments in Harbour View Corporation, which is comprised of the hotel and office building for rent businesses in Haiphong City, Vietnam, with 14.15%; share ownership in those companies;
  6. Casa Ville (Rayong 2553) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. At present, Casa Ville (Rayong 2553) Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units in Rayong province;
  7. Casa Ville (Petchburi 2553) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. At present, Casa Ville (Petchburi 2553) Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units in Petchburi province;
  8. Q. House Precast Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. to manufacture and sell ready-made concrete sheets to the housing projects of Company and its subsidiaries’;
  9. Gusto Village Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. to operate the business of property development for sales, including land and houses in Bangkok and its greater area;
  10. Casa Ville (Chonburi 2554) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. to operate the business of property development for sales, including land and houses, and condominium units in Chonburi province;
  11. Property Host Co., Ltd. : The Company holds 100% of its shares to operate the business of property for rent;
  12. Casa Ville (Prachuabkhirikhan 2554) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. to operate the business of property development for sales, including condominium units in Prachuabkhirikhan province;
  13. Centre Point Hospitality Co., Ltd. : The Company holds 100% of its share to operate the business of hotel and serviced apartment

2.2.2 Associated Companies

The Company has invested in 2 associated companies and 2 property funds as follows

  1. Home Product Center Plc. : The Company has a long-term investment policy, as of December 31, 2016, the Company has a shareholding of 19.87%. Home Product Center Plc. operates as a one stop shopping home center, selling products and providing services for construction, decoration, expansion, repair and improvement for home, residential unit, and building, under the trademark ‘Home Pro’ and also provides space for rent
  2. LH Financial Group Plc. : As of December 31, 2016, the Company has a shareholding of 21.34%. LH Financial Group Plc. was established as a holding company with the business objective of making long-term investment by holding 100% shares in Land and Houses Bank, Plc., which operates the business of commercial banking services that provides services of deposits, mortgages, corporate loans and personal loans;
  3. Quality Houses Leasehold Property Fund (QHPF) : The Company has a long-term investment policy and a unitholding of 25.66%. QHPF was established in December 2006. Quality Houses Leasehold Property Fund operates in property for rent business and has registered as a closed-end Property Fund, with the capital of Baht 7,970 million in total. Properties in form of office buildings for rent invested by the Quality Houses Leasehold Property Fund include Q.House Lumpini, Q.House Ploenjit and Wave Place projects;
  4. Quality Houses Hotel and Residence Freehold and Leasehold Property Fund (QHHR) : This long-term investment in which the Company holds 31.33% of shares was established in July 2012. Quality Houses Hotel and Residence Freehold and Leasehold Property Fund operates in property for rent business and has registered as a closed-end Property Fund, with the capital of Baht 3,360 million in total. Properties invested by the Quality Houses Hotel and Residence Freehold and Leasehold Property Fund include Centre Point Hotel Pratunam, Centre Point Hotel Sukhumvit 10 and Centre Point Hotel Chidlom

2.2.3 Other Companies

Harbour View Corporation operates hotel and office buildings for rent in Haiphong City, Vietnam. Q.H. International (BVI) Co., Ltd., one of the Company’s subsidiaries, once held 21% of its shares. However, without the Company’s further subscription to any additional shares of Harbour View’s shares being offered to existing shareholders, due to Harbour View Corporation’s continually loss, the current proportion of shareholding has decreased to 14.15%.


2.3 Objective of Business

The Company and its subsidiaries operate in 3 core businesses including, real estate development for sales and rent business, hotel business and office building rental business. The Company’s and its subsidiaries business policy in the next 3 years (2017 - 2019) will maintain to focus on real estate development for sales comprising of single detached houses, townhouses and condominiums with high quality in various price ranges in Bangkok, its greater area and upcountry regions aiming to serve customers in all target segments, as well as focusing on safety and after service sales for customer’s satisfaction.