Company's Business


Quality Houses Public Company Limited has operated the real estate business for sales and for rent with its head office located on the 6th and 7th Floor of Q. House Lumpini Building, No 1 South Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120, under Public Company Limited Registration No. 131
Telephone Number : 0-2677-7000
Facsimile Number : 0-2677-7003
Website “www.qh.co.th”.

As of December 31, 2015, the Company has registered capital of Baht 10,714,426,091 and paid-up capital of Baht 10,714,381,645 or for 10,714,381,645 ordinary shares at the par value of Baht 1 per share


1. Company History and Significant Changes and Developments

The company history and significant changes and developments of “Quality Houses Public Company Limited” are summarized as follows:

Year 1983
  • The Company was incorporated on October 21,1983 with an initial registered capital of Baht 1.0 million. Its primary objective was to provide one-stop, integrated construction services of housing projects on customers’ plots of land;
Year 1990
  • The Company began operating the business of property development for rent, which is comprised of 2 categories: service apartments for rent and office buildings for rent;
Year 1991
  • On September 11, 1991, the Company was listed on the Stock Exchange of Thailand;
Year 1992
  • The Company began operating the business of land and houses for sales;
Year 1993
  • The Company was transformed into a public company on June 28, 1993;
Year 1997
  • The Company encountered business problems during Thailand’s financial crisis;
Year 1999
  • The Company entered into debt restructuring agreements with commercial banks and financial institutions and was able to comply with the terms and conditions of the agreement. In 2005, the Company had repaid the full amount of loan from fully loan repayments to those banks and financial institutions;
Year 2001
  • The Company increased its capital and offered 20% of its total shares or Baht 812.0 million to the Government of Singapore Investment Corporation Pte Ltd. (GIC);
Year 2006
  • The Company and its subsidiaries sold the properties together with the related equipments, and/or gave the leasehold rights, and/or transferred the property leasehold rights for 2 office buildings, i.e. Q.House Ploenjit and Q.House Lumpini, to the Quality Houses Leasehold Property Fund (QHPF), such transaction of which was approved by the Securities and Exchange Commission (SEC) on December 7, 2006. In addition, the Company also invested 25.66% or 204.5 million units, worth Baht 2,045.1 million in the Property Fund. Furthermore, the Fund Manager appointed Q.H. International Co., Ltd., a subsidiary of the Company, to be the property manager of such properties for 5 years with an option to renew the contract for not exceeding 5 years each;
Year 2012
  • The Company and its subsidiaries sold the properties together with related equipment and/ or gave the leasehold rights and/or transferred the property leasehold rights for 3 hotel projects, i.e. the Centre Point Hotel Pratunam, the Centre Point Hotel Sukhumvit 10 and the Centre Point Hotel Chidlom, to the Quality Houses Hotel and Residences Freehold and Leasehold Property Fund (QHHR) (“The Fund”), such transaction of which was approved by the Securities and Exchange Commission (SEC) on July 2, 2012. In addition, the Company also invested 31.33% or 105.28 million units, worth Baht 1,050.28 million in the Property Fund.

    After invested in those properties, QHHR was set to offer for rent or for lease the properties under its ownership and possession, and all of whose leasehold rights it has been granted, to Centre Point Hospitality Co., Ltd., a subsidiary of Quality Houses Plc. holds 100% of shares.

    The Centre Point Hospitality Co., Ltd. appointed Q.H. International Co., Ltd., a subsidiary of whose 100% shares are held by Quality Houses Plc., to manage the hotels and service apartments over the period of 3 years and the contract can be renewal with an option to renew the contract for not exceeding 3 years each.

2. Shareholding Structure of the Company

2.1 Overview of Business Operations of the Company, Subsidiaries and Associated Companies

Quality Houses Public Company Limited, its subsidiaries and associated companies have operated the business of real estate development for sales and for rent and have jointly invested with other companies and real estate property funds, the overview of whose business types may be classified as follows:

  1. Land and houses for sales;
  2. Condominium units for sales;
  3. Hotel business;
  4. Office building for rent;
  5. Property management: Providing building/property management services for property for rent, including hotels, apartments, office buildings for rent and residential projects for rent;
  6. Investment business;

(Details as per Marketing and Competition Section 1.1 “Nature of Products and Services”, Sub-section (a) to (d).)


2.2 Structure of Shareholding (of the Company)

According to corporate policy, the Company’s business operations, as well as those of both subsidiaries and associated companies, may be categorized as follows:


2.2.1 Subsidiaries

The Company has made investments in the following (13 Subsidiaries):

  1. The Confidence Co., Ltd. : 100% of its shares are held by Casa Ville Co., Ltd., (which is a subsidiaries that the Company holds 100% of shares). At present, The Confidence Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units for sales;
  2. Q.H. Management Co., Ltd. : The Company holds 80.58% of its shares, while the remaining portion of 19.42%, is held by The Confidence Co., Ltd. At present, Q.H. Management Co., Ltd. is conducting the business of pubic utility management particularly for the housing projects belonging to both the Company and its subsidiaries;
  3. Casa Ville Co., Ltd. : The Company holds 100% of its shares. At present, Casa Ville Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units for sales;
  4. Q.H. International Co., Ltd. : The Company holds 100% of its shares. At present, Q.H. International Co., Ltd. is conducting the business of residential building management, hotel and office building for rent and making investments in various companies;
  5. Q.H. International (BVI) Co., Ltd. : 100% of its shares is held by Q.H. International Co., Ltd. At present, Q.H. International (BVI) Co., Ltd. is conducting business investments in Harbour View Joint Stock Company, which is comprised of the hotel and office building for rent businesses in Haiphong City, Vietnam, with its share ownership of 14.15%;
  6. Casa Ville (Rayong 2553) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. At present, Casa Ville (Rayong 2553) Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units in Rayong province;
  7. Casa Ville (Petchburi 2553) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. At present, Casa Ville (Petchburi 2553) Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units in Petchburi province;
  8. Q. House Precast Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. with the business objectives so as to manufacture and sell ready-made concrete sheets to the Company and its subsidiaries’ housing projects;
  9. Gusto Village Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. with the objectives so as to operate the business of property development for sales, including land and houses in Bangkok and its greater area;
  10. Casa Ville (Chonburi 2554) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. with the objectives so as to operate the business of property development for sales, including land and houses, and condominium units in Chonburi province;
  11. Property Host Co., Ltd. : The Company holds 100% of its shares with the objective so as to operate property for rent business;
  12. Casa Ville (Prachuabkhirikhan 2554) Co., Ltd. : The Company holds 100% of its shares via Casa Ville Co., Ltd. At present, Casa Ville (Prachuabkhirikhan 2554) Co., Ltd. is conducting the business of property development for sales, including land and houses, and condominium units in Prachuabkhirikhan province;
  13. Centre Point Hospitality Co., Ltd. : The Company holds 100% of its share with the objective so as to run hotel and service apartment business operations.

2.2.2 Associated companies

The Company has invested in 2 associated companies and 2 property funds as per following details:

  1. Home Product Center Plc. : The Company had a longterm investment policy and, as of December 31, 2015, the Company was holding 19.87% of HMPRO shares. Home Product Center Plc. Co., Ltd. operates in retail business, the One Stop Shopping Home Center, selling products and providing services for construction, decoration, expansion, repair and improvement for home, residential unit, and building, under the trademark ‘HomePro’ to inspire as highest as possible a level of customer satisfaction, as well as provides rental space for rent.
  2. LH Financial Group Plc. : The Company holds 21.34% of its shares (as of December 31,2015). LH Financial Group Plc. was established as a holding company with the business objective of making long-term investment by holding 100% shares in Land and Houses Bank, Plc., which operates the business of commercial banking services that provides services of deposits, mortgages, corporate loans and personal loans;
  3. Quality Houses Leasehold Property Fund (QHPF) : With a long-term investment policy in which, the Company holds 25.66% of QHPF shares was established in December 2006. Quality Houses Leasehold Property Fund operates in property for rent business and has registered as a closed-end Property Fund, with the capital of Baht 7,970 million in total. Properties in form of office buildings for rent invested by the Quality Houses Leasehold Property Fund include Q.House Lumpini, Q.House Ploenjit and Wave Place projects;
  4. Quality Houses Hotel and Residence Freehold and Leasehold Property Fund (QHHR) : This long-term investment in which the Company holds 31.33% of shares was established in July 2012. Quality Houses Hotel and Residence Freehold and Leasehold Property Fund operates in property for rent business and has registered as a closed-end Property Fund, with the capital of Baht 3,360 million in total. Properties invested by the Quality Houses Hotel and Residence Freehold and Leasehold Property Fund include Centre Point Hotel Pratunam, Centre Point Hotel Sukhumvit 10 and Centre Point Hotel Chidlom .

2.2.3 Other Companies (Harbour View Joint Stock Company)

Harbour View Joint Stock Company operates hotel and office buildings for rent in Haiphong City, Vietnam. Q.H. International (BVI) Co., Ltd., one of the Company’s subsidiaries, once held 21% of its shares. However, without the Company’s further subscription to any additional number of Harbour View’s shares being offered due to Harbour View Joint Stock Company was continually operating at loss, the current proportion of shareholding has decreased to 14.15%.


2.3 Objective of Business

The Company and its subsidiaries focus upon 3 core business operations: the land and houses and residential condominium units for sales; the hotel business, and; office buildings for rent. The Company’s corporate policy on its main business operation during the next 3year period (2016-2018) focus upon investments in the enterprising of qualified land and houses for sales, townhouses for sales and residential condominium units for sales with various price ranges in Bangkok, its greater area and upcountry, aiming to serve customers in all target segments, as well as focusing on safety and after service sales for customer’s satisfaction.